Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Lina Pilelienė; Viktorija Grigaliūnaitė

doi:10.1515/mosr-2018-0016

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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Management of Organizations: Systematic Research

Volume 80 (2018): Issue 1 (December 2018)

By: Lina Pilelienė and Viktorija Grigaliūnaitė

Open Access

|Mar 2019

Abstract

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

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Articles in this issue

DOI: https://doi.org/10.1515/mosr-2018-0016 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 101 - 114

Submitted on: Oct 30, 2018

Accepted on: Dec 20, 2018

Published on: Mar 16, 2019

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2019 Lina Pilelienė, Viktorija Grigaliūnaitė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 80 (2018): Issue 1 (December 2018)