Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Pilelienė, Lina; Grigaliūnaitė, Viktorija

doi:10.1515/mosr-2018-0016

Abstract

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Abstract

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