Customer Engagement through Using Anime Stylized Advertisement
By: Nina Klebanskaja and Olena Andriukhanova
Authors
Nina Klebanskaja
Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
Olena Andriukhanova
Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
Language: English
Page range: 37 - 47
Submitted on: Nov 10, 2018
Accepted on: Dec 20, 2018
Published on: Mar 16, 2019
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2019 Nina Klebanskaja, Olena Andriukhanova, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.