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Customer Engagement through Using Anime Stylized Advertisement Cover

Customer Engagement through Using Anime Stylized Advertisement

Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
By: Nina Klebanskaja and  Olena Andriukhanova  
Open Access
|Mar 2019

Authors

Nina Klebanskaja

nina.klebanskaja@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania

Olena Andriukhanova

olena.andriukhanova@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2018-0012 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 37 - 47
Submitted on: Nov 10, 2018
Accepted on: Dec 20, 2018
Published on: Mar 16, 2019
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
customer engagement,
factors influence on customer engagement,
advertisement,
anime
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2019 Nina Klebanskaja, Olena Andriukhanova, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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