Customer Engagement through Using Anime Stylized Advertisement

Nina Klebanskaja; Olena Andriukhanova

doi:10.1515/mosr-2018-0012

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Customer Engagement through Using Anime Stylized Advertisement

Management of Organizations: Systematic Research

Volume 80 (2018): Issue 1 (December 2018)

By: Nina Klebanskaja and Olena Andriukhanova

Open Access

|Mar 2019

Abstract

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

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Articles in this issue

DOI: https://doi.org/10.1515/mosr-2018-0012 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 37 - 47

Submitted on: Nov 10, 2018

Accepted on: Dec 20, 2018

Published on: Mar 16, 2019

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

customer engagement,

factors influence on customer engagement,

advertisement,

anime

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2019 Nina Klebanskaja, Olena Andriukhanova, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 80 (2018): Issue 1 (December 2018)