The Influence of Color Perception on Marketing Decisions

socialinių mokslų (ekonomika) daktarė; Kauno technologijos universiteto Ekonomikos ir verslo fakulteto Marketingo katedros docentė. Gedimino g. 50, LT-44239, Kaunas, Lithuania

Ilona Skėrytė

ilona.skeryte@gmail.com

vadybos studijų krypties marketingo studijų programos magistrė; Kauno technologijos universiteto Ekonomikos ir verslo fakultetas, Marketingo katedra. Gedimino g. 50, LT-44239, Kaunas, Lithuania

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DOI: https://doi.org/10.1515/mosr-2017-0010 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 169 - 184

Submitted on: Nov 9, 2016

Accepted on: May 30, 2017

Published on: Jul 1, 2017

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

sensory marketing,

colour perception,

colour perception influencing factors,

colour perception in marketing decisions

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2017 Laimona Šliburytė, Ilona Skėrytė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 77 (2017): Issue 1 (June 2017)