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The Influence of Color Perception on Marketing Decisions Cover

The Influence of Color Perception on Marketing Decisions

Management of Organizations: Systematic Research
Volume 77 (2017): Issue 1 (June 2017)
By: Laimona Šliburytė and  Ilona Skėrytė  
Open Access
|Jul 2017

Authors

Laimona Šliburytė

laimona.sliburyte@ktu.lt

socialinių mokslų (ekonomika) daktarė; Kauno technologijos universiteto Ekonomikos ir verslo fakulteto Marketingo katedros docentė. Gedimino g. 50, LT-44239, Kaunas, Lithuania

Ilona Skėrytė

ilona.skeryte@gmail.com

vadybos studijų krypties marketingo studijų programos magistrė; Kauno technologijos universiteto Ekonomikos ir verslo fakultetas, Marketingo katedra. Gedimino g. 50, LT-44239, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2017-0010 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 169 - 184
Submitted on: Nov 9, 2016
Accepted on: May 30, 2017
Published on: Jul 1, 2017
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
sensory marketing,
colour perception,
colour perception influencing factors,
colour perception in marketing decisions
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2017 Laimona Šliburytė, Ilona Skėrytė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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