The influence of relationship beliefs on gift giving Cover

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The influence of relationship beliefs on gift giving

Management & Marketing

Volume 12 (2017): Issue 4 (December 2017)

By: Dipankar Rai, Chien-Wei Lin, JungHwa Hong and George Kulick

Open Access

|Jan 2018

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DOI: https://doi.org/10.1515/mmcks-2017-0040 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 697 - 709

Published on: Jan 11, 2018

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

consumer behavior,

implicit theory of relationship,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2018 Dipankar Rai, Chien-Wei Lin, JungHwa Hong, George Kulick, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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