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The influence of relationship beliefs on gift giving Cover

The influence of relationship beliefs on gift giving

Management & Marketing
Volume 12 (2017): Issue 4 (December 2017)
By: Dipankar Rai,  Chien-Wei Lin,  JungHwa Hong and  George Kulick  
Open Access
|Jan 2018

Authors

Dipankar Rai

raid@lemoyne.edu

Le Moyne College, Syracuse,, New York, USA

Chien-Wei Lin

wilson.lin@oneonta.edu

State University of New York at Oneonta, Oneonta,, New York, USA

JungHwa Hong

jhong@uttyler.edu

University of Texas-Tyler,, Tyler, USA

George Kulick

kulick@lemoyne.edu

Le Moyne College, Syracuse,, New York, USA
DOI: https://doi.org/10.1515/mmcks-2017-0040 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 697 - 709
Published on: Jan 11, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer behavior,
implicit theory of relationship,
feasibility,
desirability,
gift giving
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Dipankar Rai, Chien-Wei Lin, JungHwa Hong, George Kulick, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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