References
- Aaker, D.A. (1991), Managing brand equity: capitalizing on the value of a brand name, The Free Press, New York.
- Ahearne, M., Bhattacharya, C.B. and Gruen, T. (2005), “Antecedents and consequences of customer-company identification: expanding the role of relationship marketing”, Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585.
- Barone, M.J. and Miniard, P.W. (2002), “Mood and brand extension judgments: Asymmetric effects for desirable versus undesirable brands”, Journal of Consumer Psychology, Vol. 12, No. 4, pp. 283-290.
- Bergami, M. and Bagozzi, R.P. (2000), “Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization”, British Journal of Social Psychology, Vol. 39, No. 4, pp. 555-577.
- Clottey, T.A., Collier, D.A. and Stodnick, M. (2011), “Drivers of customer loyalty in a retail store environment”, Journal of Service Science, Vol. 1, No. 1, pp. 35-48.
- Crosby, L.A., Evans, K.R. and Cowles, D. (1990), “Relationship quality in services selling: an interpersonal influence perspective”, Journal of Marketing, Vol. 54, No. 3, pp. 68-81.
- Cunningham, R.M. (1956), “Brand loyalty-what, where, how much”, Harvard Business Review, Vol. 34, No. 1, pp. 116-128.
- Danaher, P.J. and Haddrell, V. (1996), “A comparison of question scales used for measuring customer satisfaction”, International Journal of Service Industry Management, Vol. 7, No. 4, pp. 4-26.
- Da Silveira, C., Lages, C. and Simões, C. (2013), “Reconceptualizing brand identity in a dynamic environment”, Journal of Business Research, Vol. 66, No. 1, pp. 28-36.
- De Pelsmacker, P., Geuens, M. and Vermeir, I. (2004), “The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots”, International Journal of Market Research, Vol. 46, No. 4, pp. 465-478.
- Dick, A.S. and Basu, K. (1994), “Customer loyalty: toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, Vol. 22, No. 2, pp. 99-113.
- Dolnicar, S., Rossiter, J.R. and Grun, B. (2012), “‘Pick-any’ measures contaminate brand image studies”, International Journal of Market Research, Vol. 54, No. 6, pp. 821-842.
- Edson Escalas, J. (2004), “Narrative processing: Building consumer connections to brands”, Journal of Consumer Psychology, Vol. 14, No. 1, pp. 168-179.
- Ehrenberg, A.S. (1964), “Estimating the proportion of loyal buyers”, Journal of Marketing Research, Vol. 1, No. 1, pp. 56-59.
- Fishbein, M. and Ajzen, I. (1975), Belief, attitude, intention and behavior: An introduction to theory and research reading, Addison-Wesley, Massachusetts.
- Hart, S., Smith, A., Sparks, L. and Tzokas, N. (1999), “Are loyalty schemes a manifestation of relationship marketing?”, Journal of Marketing Management, Vol. 15, No. 6, pp. 541-562.
- Haque, A.K.M., Khatibi, A. and Rahman, S. (2009), “Factors influencing buying behavior of piracy products and its impact to Malaysian market”, International Review of Business Research Papers, Vol. 5, No. 2, pp. 383-401.
- Interbrand (2016), Best Global Brands, Available at: www.interbrand.com/en/best-globalbrands/Best-Global-Brands-2011.aspx> (Accessed September 5, 2016).
- Jacoby, J., Chestnut, R.W. and Fisher, W.A. (1978), “A behavioral process approach to information acquisition in nondurable purchasing”, Journal of Marketing Research, Vol. 15, No. 4, pp. 532-544.
- Joiner, C. (2006), “Existing products and brand extension judgments: Does brand category context matter?”, NA-Advances in Consumer Research, Vol. 33.
- Keller, S. (2007), The limits of loyalty, Cambridge University Press, Cambridge.
- Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57, No. 1, pp. 1-22.
- Knox, S. and Bickerton, D. (2003), “The six conventions of corporate branding”, European Journal of Marketing, Vol. 37, No. 7/8, pp. 998-1016.
- Kotler, P. and Armstrong, G. (2013), Principles of marketing, 15th global edition, Pearson.
- Liu, S.S., Johnson, K.F. and Johnson, K.F. (2005), “The automatic country-of-origin effects on brand judgments”, Journal of Advertising, Vol. 34, No. 1, pp. 87-97.
- Mooradian, T.A. (1996), “The five-factor model and market mavenism”, NA-Advances in Consumer Research, Vol. 23.
- O'Cass, A. and Grace, D. (2003), “An exploratory perspective of service brand associations”, Journal of Services Marketing, Vol. 17, No. 5, pp. 452-475.
- Oliver, R.L. (1999), “Whence consumer loyalty?”, Journal of Marketing, Vol. 57, No. 2, pp. 33-44.
- Pan, Y. and Lehmann, D.R. (1993), “The influence of new brand entry on subjective brand judgments”, Journal of Consumer Research, Vol. 20, No. 1, pp. 76-86.
- Pina, J.M., Iversen, N.M. and Martinez, E. (2010), “Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway”, Journal of Marketing Management, Vol. 26, No. 9-10, pp. 943-966.
- Raj G. Javalgi, R. and Moberg, C.R. (1997), “Service loyalty: implications for service providers”, Journal of Services Marketing, Vol. 11, No. 3, pp. 165-179.
- Roest, H. and Pieters, R. (1997), “The nomological net of perceived service quality”, International Journal of Service Industry Management, Vol. 8, No. 4, pp. 336-351.
- Rundle-Thiele, S. (2005), “Exploring loyal qualities: assessing survey-based loyalty measures”, Journal of Services Marketing, Vol. 19, No. 7, pp. 492-500.
- Sally, D. (2002), “Co-leadership: Lessons from Republican Rome”, California Management Review, Vol. 44, No. 4, pp. 84-99.
- Travis, D. (2000), Emotional branding: How successful brands gain the irrational edge, Prima Pub.
- Watson, D. and Clark, L.A. (1992), “On traits and temperament: General and specific factors of emotional experience and their relation to the five-factor model”, Journal of Personality, Vol. 60, No. 2, pp. 441-476.
- Wee, T.T.T. (2004), “Extending human personality to brands: the stability factor”, Journal of Brand Management, Vol. 11, No. 4, pp. 317-330.
- Yeh, H. (2015), “Effects of ICT's innovative applications on brand image and customer's purchase intention”, International Journal of Organizational Innovation, Vol. 7, No. 4, pp. 31-43.