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Managing loyalty through brand image, judgement and feelings for leveraging power brands Cover

Managing loyalty through brand image, judgement and feelings for leveraging power brands

Management & Marketing
Volume 11 (2016): Issue 4 (December 2016)
By: Rajshree Panda and  Deepa Kapoor  
Open Access
|Dec 2016

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DOI: https://doi.org/10.1515/mmcks-2016-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 624 - 637
Published on: Dec 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer loyalty,
brand image,
brand judgement,
brand feeling,
power brand
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Rajshree Panda, Deepa Kapoor, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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