Have a personal or library account? Click to login
Managing loyalty through brand image, judgement and feelings for leveraging power brands Cover

Managing loyalty through brand image, judgement and feelings for leveraging power brands

Management & Marketing
Volume 11 (2016): Issue 4 (December 2016)
By: Rajshree Panda and  Deepa Kapoor  
Open Access
|Dec 2016

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.1515/mmcks-2016-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 624 - 637
Published on: Dec 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer loyalty,
brand image,
brand judgement,
brand feeling,
power brand
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Rajshree Panda, Deepa Kapoor, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 11 (2016): Issue 4 (December 2016)