Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination Cover

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Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination

NIM Marketing Intelligence Review

Volume 9 (2017): Issue 2 (November 2017)

By: Lev Muchnik and Jacob Goldenberg

Open Access

|Oct 2017

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DOI: https://doi.org/10.1515/gfkmir-2017-0017 | Journal eISSN: 2628-166X

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Language: English

Page range: 42 - 47

Published on: Oct 24, 2017

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Social Network Analysis,

Network Dynamics,

Seeding Campaigns,

Influencer Marketing

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2017 Lev Muchnik, Jacob Goldenberg, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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