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Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination Cover

Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
By: Lev Muchnik and  Jacob Goldenberg  
Open Access
|Oct 2017

Authors

Lev Muchnik

lev.muchnik@huji.ac.il

School of Business Administration, Hebrew University of, Jerusalem, Israel

Jacob Goldenberg

Israeljgoldenberg@idc.ac.il

Arison School of Business, Interdisciplinary Center (IDC), Herzliya, Israel, Visiting professor, Columbia Business School,, Herzliya, Israel
DOI: https://doi.org/10.1515/gfkmir-2017-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 47
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Social Network Analysis,
Network Dynamics,
Seeding Campaigns,
Influencer Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Lev Muchnik, Jacob Goldenberg, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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