Here Comes the Hyper-Connected Augmented Consumer
References
- Lamberton, Cait and Stephen, Andrew T. (2016) “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), pp. 146 - 172.
- Stephen, Andrew T. (2017) “The Future Of Work In Marketing Should Involve Upskilling, Science And Algorithms,” Forbes CMO Network https://www.forbes.com/sites/andrewstephen/2017/05/25/future-of-work-in-marketing/
- Digital in 2017: Global Overview. https://wearesocial.com/special-reports/digital-in-2017-global-overview
DOI: https://doi.org/10.1515/gfkmir-2017-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 10 - 17
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2017 Andrew T. Stephen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.