Here Comes the Hyper-Connected Augmented Consumer
Authors
Andrew T. Stephen
L’Oréal Professor of Marketing and Associate Dean of Research, Saïd Business School, University of, Oxford, UK
DOI: https://doi.org/10.1515/gfkmir-2017-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 10 - 17
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2017 Andrew T. Stephen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.