Have a personal or library account? Click to login
Are You Too Successful to Digitalize? How to Fight Innovation Blindness Cover

Are You Too Successful to Digitalize? How to Fight Innovation Blindness

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
By: Andreas Neus,  Fabian Buder and  Fernando Galdino  
Open Access
|Apr 2017
DOI: https://doi.org/10.1515/gfkmir-2017-0005 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 30 - 35
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Innovation Blindness,
Digitalization,
Digital Transformation,
Business Models,
Mental Models
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Andreas Neus, Fabian Buder, Fernando Galdino, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 9 (2017): Issue 1 (May 2017)Next article