Are You Too Successful to Digitalize? How to Fight Innovation Blindness
By: Andreas Neus, Fabian Buder and Fernando Galdino
Authors
Andreas Neus
Head of Future and University Programs, GfK Verein, Nuremberg, Germany
Fabian Buder
Project Manager – Future and University Programs, GfK Verein, Nuremberg, Germany
Fernando Galdino
fernando.galdino@gfk-verein.org
Senior Trend Researcher – Future and University Programs, GfK Verein, Nuremberg, Germany
DOI: https://doi.org/10.1515/gfkmir-2017-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2017 Andreas Neus, Fabian Buder, Fernando Galdino, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.