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Are You Too Successful to Digitalize? How to Fight Innovation Blindness Cover

Are You Too Successful to Digitalize? How to Fight Innovation Blindness

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
By: Andreas Neus,  Fabian Buder and  Fernando Galdino  
Open Access
|Apr 2017

Authors

Andreas Neus

andreas.neus@gfk-verein.org

Head of Future and University Programs, GfK Verein, Nuremberg, Germany

Fabian Buder

fabian.buder@gfk-verein.org

Project Manager – Future and University Programs, GfK Verein, Nuremberg, Germany

Fernando Galdino

fernando.galdino@gfk-verein.org

Senior Trend Researcher – Future and University Programs, GfK Verein, Nuremberg, Germany
DOI: https://doi.org/10.1515/gfkmir-2017-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Innovation Blindness,
Digitalization,
Digital Transformation,
Business Models,
Mental Models
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Andreas Neus, Fabian Buder, Fernando Galdino, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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