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The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive Cover

The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
By: Katherine N. Lemon  
Open Access
|Oct 2016

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DOI: https://doi.org/10.1515/gfkmir-2016-0015 | Journal eISSN: 2628-166X
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Language: English
Page range: 44 - 49
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Skills,
Customer Experience,
Consumer Experience,
Big Data,
Key Metrics,
Causal Models,
Real-Time,
Deep Knowledge,
Creativity
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Katherine N. Lemon, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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