The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive Cover

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The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 2 (November 2016)

By: Katherine N. Lemon

Open Access

|Oct 2016

References

Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay; Liljenquist, Katie A.; Fombelle, Paul W.; Money, R. Bruce; DeTienne, Kristen B. (2015): “Mere Measurement ‘Plus’: How Solicitation of Open-ended Positive Feedback Influences Customer Purchase Behavior,” Journal of Marketing Research, forthcoming.
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Gupta, Sunil; Zeithaml, Valarie (2006), “Customer Metrics and Their Impact on Financial Performance,” Marketing Science, Vol. 25 (6), pp. 718-738.10.1287/mksc.1060.0221
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Marketing Science Institute (2016), Research Priorities 2016 - 2018, Cambridge, MA
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DOI: https://doi.org/10.1515/gfkmir-2016-0015 | Journal eISSN: 2628-166X

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Language: English

Page range: 44 - 49

Published on: Oct 28, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Skills,

Customer Experience,

Consumer Experience,

Deep Knowledge,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Katherine N. Lemon, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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