Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality? Cover

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Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 2 (November 2016)

By: Mark Grether

Open Access

|Oct 2016

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DOI: https://doi.org/10.1515/gfkmir-2016-0014 | Journal eISSN: 2628-166X

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Language: English

Page range: 38 - 43

Published on: Oct 28, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Online Advertising,

Third-party Data Provider,

Personalization,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Mark Grether, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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