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Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality? Cover

Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
By: Mark Grether  
Open Access
|Oct 2016

Authors

Mark Grether

mark.grether@gmail.com

United States of America
DOI: https://doi.org/10.1515/gfkmir-2016-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 38 - 43
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Online Advertising,
Big Data,
Third-party Data Provider,
Personalization,
Wastage,
Retargeting
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Mark Grether, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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