Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
By: Martin Spann, Dominik Molitor and Stephan Daurer
DOI: https://doi.org/10.1515/gfkmir-2016-0013 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 37
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2016 Martin Spann, Dominik Molitor, Stephan Daurer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.