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Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions Cover

Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
By: Martin Spann,  Dominik Molitor and  Stephan Daurer  
Open Access
|Oct 2016
DOI: https://doi.org/10.1515/gfkmir-2016-0013 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 37
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Location Data,
Location Intelligence,
Decision Support Systems,
Mobile Targeting,
Mobile Analytics
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Martin Spann, Dominik Molitor, Stephan Daurer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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