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Marketing and Data Science: Together the Future is Ours

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 2 (November 2016)

By: Pradeep Chintagunta, Dominique M. Hanssens and John R. Hauser

Open Access

|Oct 2016

References

Winer, Russell S.; Neslin, Scott A., (2014): “The History of Marketing Science,” World Scientific Publishing Co. Pte. Ltd.10.1142/9128
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Marketing Science, Special Issue on “Big Data: Integrating Marketing, Statistics, and Computer Science,” Vol. 35 (3), 2016.
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DOI: https://doi.org/10.1515/gfkmir-2016-0011 | Journal eISSN: 2628-166X

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Language: English

Page range: 18 - 23

Published on: Oct 28, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Science,

Computer Science,

Quantitative Analysis,

Machine Learning

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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