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Marketing and Data Science: Together the Future is Ours Cover

Marketing and Data Science: Together the Future is Ours

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
By: Pradeep Chintagunta,  Dominique M. Hanssens and  John R. Hauser  
Open Access
|Oct 2016
Authors

Authors

Pradeep Chintagunta

pradeep.chintagunta@chicagobooth.edu

United States of America

Dominique M. Hanssens

dominique.hanssens@anderson.ucla.edu

United States of America

John R. Hauser

hauser@mit.edu

United States of America
DOI: https://doi.org/10.1515/gfkmir-2016-0011 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Data Science,
Marketing Science,
Computer Science,
Big Data,
Quantitative Analysis,
Modeling,
Machine Learning
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 8 (2016): Issue 2 (November 2016)
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