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Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference Cover

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Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 1 (May 2016)

By: Shuili Du and Sankar Sen

Open Access

|Apr 2016

Articles in this issue

DOI: https://doi.org/10.1515/gfkmir-2016-0003 | Journal eISSN: 2628-166X

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Language: English

Page range: 18 - 23

Published on: Apr 29, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Competitive Advantage,

Differentiation,

Relationship Marketing,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Shuili Du, Sankar Sen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 8 (2016): Issue 1 (May 2016)

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