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Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference Cover

Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference

By: Shuili Du and  Sankar Sen  
Open Access
|Apr 2016
Language: English
Page range: 18 - 23
Published on: Apr 29, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2016 Shuili Du, Sankar Sen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.