Have a personal or library account? Click to login
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference Cover

Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 1 (May 2016)
By: Shuili Du and  Sankar Sen  
Open Access
|Apr 2016

Authors

DOI: https://doi.org/10.1515/gfkmir-2016-0003 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 18 - 23
Published on: Apr 29, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
CSR,
Competitive Advantage,
Differentiation,
Relationship Marketing,
Communication
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Shuili Du, Sankar Sen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 8 (2016): Issue 1 (May 2016)Next article