Responsible Marketing: Doing Well by Doing Good Cover

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Responsible Marketing: Doing Well by Doing Good

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 1 (May 2016)

By: CB Bhattacharya

Open Access

|Apr 2016

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DOI: https://doi.org/10.1515/gfkmir-2016-0002 | Journal eISSN: 2628-166X

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Language: English

Page range: 8 - 17

Published on: Apr 29, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Corporate Social Responsibility,

Sustainability,

Triple Bottom Line

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 CB Bhattacharya, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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