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Responsible Marketing: Doing Well by Doing Good Cover

Responsible Marketing: Doing Well by Doing Good

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 1 (May 2016)
By: CB Bhattacharya  
Open Access
|Apr 2016

Authors

CB Bhattacharya

cb@esmt.org

Germany
DOI: https://doi.org/10.1515/gfkmir-2016-0002 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 8 - 17
Published on: Apr 29, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
CSR,
Corporate Social Responsibility,
Shared Value,
Sustainability,
Stakeholders,
Triple Bottom Line
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 CB Bhattacharya, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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