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Marketing and Product Design: A Rocky Love Affair Cover

Marketing and Product Design: A Rocky Love Affair

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 2 (November 2015)
By: Jan R. Landwehr and  Andreas Herrmann  
Open Access
|Nov 2015
Authors

Authors

Jan R. Landwehr

landwehr@wiwi.uni-frankfurt.de

Germany

Andreas Herrmann

andreas.herrmann@unisg.ch

Switzerland
DOI: https://doi.org/10.1515/gfkmir-2015-0011 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 15
Published on: Nov 5, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Product Design,
Aesthetics,
Design Evaluation,
Design Strategy,
Forecasting of Market Success
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Jan R. Landwehr, Andreas Herrmann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 7 (2015): Issue 2 (November 2015)
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