Mobile marketing in the process of building value for generation Y on the tourist market Cover

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Mobile marketing in the process of building value for generation Y on the tourist market

Marketing of Scientific and Research Organizations

Volume 27 (2018): Issue 1 (March 2018)

By: Zbigniew Spyra and Olgierd Witczak

Open Access

|Aug 2018

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DOI: https://doi.org/10.14611/minib27.03.2018.09 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 57 - 80

Published on: Aug 14, 2018

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

mobile marketing,

Y generation/millennials,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2018 Zbigniew Spyra, Olgierd Witczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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