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Mobile marketing in the process of building value for generation Y on the tourist market Cover

Mobile marketing in the process of building value for generation Y on the tourist market

Marketing of Scientific and Research Organizations
Volume 27 (2018): Issue 1 (March 2018)
By: Zbigniew Spyra and  Olgierd Witczak  
Open Access
|Aug 2018

Authors

Zbigniew Spyra

zbigniew.spyra@ue.katowice.pl

University of Economics in Katowice Faculty of Informatics and Communication, Department of Market and Marketing Research,, Katowice, Poland

Olgierd Witczak

olgierd.witczak@ue.katowice.pl

University of Economics in Katowice Faculty of Informatics and Communication, Department of Business and Consumer Relationship Management,, Katowice, Poland
DOI: https://doi.org/10.14611/minib27.03.2018.09 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 57 - 80
Published on: Aug 14, 2018
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
mobile marketing,
Y generation/millennials,
tourist market
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2018 Zbigniew Spyra, Olgierd Witczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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