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Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends Cover

Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

By: Diána Pacsi and  Zoltán Szabó  
Open Access
|Apr 2019

References

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DOI: https://doi.org/10.14611/minib.30.12.2018.16 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 115 - 136
Published on: Apr 6, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2019 Diána Pacsi, Zoltán Szabó, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.