Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends Cover

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Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Marketing of Scientific and Research Organizations

Volume 30 (2018): Issue 4 (December 2018)

By: Diána Pacsi and Zoltán Szabó

Open Access

|Apr 2019

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DOI: https://doi.org/10.14611/minib.30.12.2018.16 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 115 - 136

Published on: Apr 6, 2019

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

experiental marketing,

gamified marketing,

marketing strategy

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2019 Diána Pacsi, Zoltán Szabó, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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