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Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends Cover

Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Marketing of Scientific and Research Organizations
Volume 30 (2018): Issue 4 (December 2018)
By: Diána Pacsi and  Zoltán Szabó  
Open Access
|Apr 2019

Authors

Diána Pacsi

pacsi.diana1@gmail.com

Szent István University

Zoltán Szabó

szabo.zoltan.phd@gmail.com

Budapest Business School University of Applied Sciences
DOI: https://doi.org/10.14611/minib.30.12.2018.16 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 115 - 136
Published on: Apr 6, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
experiental marketing,
interactivity,
gamification,
gamified marketing,
marketing strategy
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Diána Pacsi, Zoltán Szabó, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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