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NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
Volume 16 (2024): Issue 1 (May 2024)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Issue 2 (November 2024) - Platform Business
Issue 1 (May 2024) - Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Apr 2024
Abstract
Editorial
Mark Heitmann
Open Access
|
Apr 2024
Abstract
Generative AI for Marketing Content Creation: New Rules for an Old Game
Mark Heitmann
Open Access
|
Apr 2024
Abstract
Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully
Oguz A. Acar
Open Access
|
Apr 2024
Abstract
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
David A. Schweidel
,
Martin Reisenbichler
and
Thomas Reutterer
Open Access
|
Apr 2024
Abstract
From Mundane to Creative: How AI Unburdens Sales Agents
Xueming Luo
,
Nan Jia
,
Zheng Fang
and
Chengcheng Liao
Open Access
|
Apr 2024
Abstract
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
Christian Scheier
and
Dirk Held
Open Access
|
Apr 2024
Abstract
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Christina Schamp
,
Jochen Hartmann
and
Dennis Herhausen
Open Access
|
Apr 2024
Abstract
Beyond the Buzz: Creating Marketing Value with Generative AI
Fabian Buder
,
Nina Hesel
and
Holger Dietrich
Open Access
|
Apr 2024
Abstract
One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising: Interview with Adam Singolda, Founder and CEO of Taboola
Mark Heitmann
and
Adam Singolda
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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