
The Art of CRM
Proven strategies for modern customer relationship management
Publisher:Packt Publishing Limited
By: Max Fatouretchi
Paid access
|Sep 2024Table of Contents
- What is CRM?
- Getting to Know Your Customer
- Conceptualizing the CRM Design from Business Requirements
- Architecting Your CRM Solution
- Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy
- GDPR and Regulatory Compliance
- CRM Integration Strategies
- Cloud Versus On-Premise Versus Hybrid
- CRM Differentiators
PDF ISBN: 978-1-78953-123-7
Publisher: Packt Publishing Limited
Copyright owner: © 2019 Packt Publishing Limited
Publication date: 2024
Language: English
Pages: 360
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