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The Art of CRM Cover

The Art of CRM

Proven strategies for modern customer relationship management

Paid access
|Sep 2024
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Table of Contents

  1. What is CRM?
  2. Getting to Know Your Customer
  3. Conceptualizing the CRM Design from Business Requirements
  4. Architecting Your CRM Solution
  5. Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy
  6. GDPR and Regulatory Compliance
  7. CRM Integration Strategies
  8. Cloud Versus On-Premise Versus Hybrid
  9. CRM Differentiators
PDF ISBN: 978-1-78953-123-7
Publisher: Packt Publishing Limited
Copyright owner: © 2019 Packt Publishing Limited
Publication date: 2024
Language: English
Pages: 360