Table of contents
Frontmatter
Contents
Introduction
Acknowledgments
Chapter 1: What Is Agile?
Chapter 2: The Twelve Agile Principles
Chapter 3: What Is Agile Marketing?
Chapter 4: Agile in Marketing versus Software
Chapter 5: Methods of Implementing Agile Principles
Chapter 6: The Core Elements of Scrum
Chapter 7: Additional Elements of Scrum
Chapter 8: Scrum in Practice
Chapter 9: Roles of a Scrum Team
Chapter 10: Creating the Backlog
Chapter 11: Sprint Planning
Chapter 12: Daily Standups
Chapter 13: Running a Successful Sprint
Chapter 14: Retrospectives
Chapter 15: Success as a Product Owner
Chapter 16: Success as a Scrum Master
Chapter 17: Success as a Product Team
Chapter 18: Adopting an Agile Mindset
Chapter 19: Leadership’s Role
Chapter 20: Where to Start
Chapter 21: Agile Marketing in Action
Chapter 22: Measuring Success
Chapter 23: Business Value
Chapter 24: Continuous Improvement
Chapter 25: Working with Other Agile Teams
Chapter 26: Working with Non-Agile Teams
Chapter 27: Building Consensus and Knowledge-Sharing
Chapter 28: Agile Team Growth and Improvement
Epilogue
Appendix A: Sprint Planning Agenda
Appendix B: Standup Meeting Agenda
Appendix C: Retrospective Meeting Agenda
Appendix D: The Twelve Principles of Agile
Index
38 chapters available
