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Agile Marketing Cover

Agile Marketing

Implementing Scrum in a Marketing Environment

Publisher:Mercury Learning and Information
By: Greg Kihlstrom  
Paid access
|Mar 2025

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PDF ISBN: 978-1-5015-2098-3 | E-Pub ISBN: 978-1-5015-2102-7 | Paperback ISBN: 978-1-5015-2357-1 | DOI: 10.1515/9781501520983
Publisher: Mercury Learning and Information
Copyright owner: © 2025 Walter de Gruyter GmbH, Berlin/Boston
Publication date: 2025
Language: English
Pages: 327
Keywords:
marketing strategy,
agile transformation,
continuous improvement,
marketing innovation,
marketing campaigns,
digital marketing,
agile implementation,
iterative marketing,
scrum methodology,
agile framework,
scrum in marketing,
agile marketing,
customer-centric marketing,
cross-functional collaboration,
marketing leadership,
marketing teams,
marketing optimization
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations

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