Authors
With over 25 years working in marketing operations and technology, Greg Kihlström has led and coached teams to move towards Agile Marketing approaches, from Fortune 500 companies to smaller organizations. In addition to writing several bestselling books on marketing topics, he has worked inhouse at companies, owned and managed a digital experience agency, and most recently works with Fortune 1000 companies on marketing technology and operations initiatives that often require a focus on determining return on investment (ROI) and measurement of the meaningful metrics that drive investment decisions in the areas of marketing and customer experience.
