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Understanding Innovation Vectors in the Use of Open Educational Resources Cover

Understanding Innovation Vectors in the Use of Open Educational Resources

Open Access
|Nov 2024

Figures & Tables

Table 1

Conceptual Framework.

AREA OF INQUIRYCONCEPTSDATA POINTS
Basic information about the caseOrganisation type, size of user base, OER offer, key challenges faced.
Strategic focus‘Defenders and prospectors’ indicators (Miles & Snow, 1978) (Table 2)Products & services; target group(s); advantage of approach; sustainability & revenue; network; communication channels; value added – for each aspect ‘defender’ or ‘prospector’ is selected.
Business model(s) & sustainabilityThe ENCORE+ OER business model typology is synthesized from Tlili et al. (2020); Padilla Rodriguez et al., (2018); Belleflamme & Jacqmin (2015); Ubachs & Konings (2016); and Farrow (2019).The ENCORE+ business model typology (Farrow, 2023) describes 14 types (Table 5).
Pedagogy & technologyA free text field to describe pedagogical approaches and technologies employed. A list of technologies based on Orr et al. (2018) was provided.
OER implementationThe SAMR framework (Puentedura, 2006) (Table 3)
Darwish’s (2019) model of ‘edupreneurship’ (Table 3)
Selecting which stage of OER implementation best reflects the case: substitution, augmentation, modification, or redefinition. These are conceptually mapped to the four stages of Darwish’s model (static; interactive; dynamic; transformative)
StakeholdersENCORE+ ‘ecosystem’ model for OER stakeholdersUPIG stakeholder model (users, providers, influencers, governance) as a general model provides categories that apply across cases (Figure 3)
Barriers and enablers27 possible barriers to OER innovation indicated (with facility to add bespoke descriptions) organised into the following categories: practitioner level; organization level; evidence base; technology & infrastructure; community; other
Culture and processEntrepreneurial and innovation culture in higher education and technology-enhanced learning (Zhu, 2015; Herbig & Dunphy, 1998)5 point Likert agreement/disagreement scale for a range of institutional and cultural indicators
Impact & diffusionDiffusion of innovations (Rogers, 2003)Innovation vectors (relative advantage, compatibility, simplicity, trialability, observability) identified for each stakeholder type (where relevant) (Figure 3)
Questions evaluating the perception of success of the OER implementation
Table 2

Conceptual framing for strategic focus (based on Miles & Snow, 1978).

CORE ASPECTSDEFENDER-LIKE APPROACHPROSPECTOR- LIKE APPROACH
Products and servicesFocus on core institutional educational provisionFocus on provision which is complementary or alternative
Target groupExisting markets/learnersNew (or nontraditional) markets/learners
Communication channelsTraditionalNew or innovative channels (physical or virtual)
Legacy or new value chainMaking the most of legacy knowledgeExploration of new approaches and innovation
Competitive advantageTraditional competences (e.g., market knowledge, expertise, improvement of existing technology)Newer, unfamiliar, competences (e.g., new or emerging technologies, innovation in working practices)
NetworksTraditional institutional or culturalNontraditional or (dynamic) networks (e.g., alliance, joint-venture)
Profitability and sustainabilityCost cutting and efficienciesNew processes to generate revenues, or cost-cutting in existing processes
Table 3

Conceptual Framing for OER implementation.

SAMR MODEL (PUENTEDURA, 2006)OER EDUPRENEURSHIP MODEL (DARWISH, 2019)
Substitution: OER substituted for proprietary content with no functional changeStatic: This model is content-based (content aggregation & curation) for supplementary use (e.g. repositories, libraries & courseware)
Augmentation: Substitution of OER for proprietary content with functional change or task redesignInteractive: Courses/products for self-study & blended learning (xMOOCs, Edutainment & Games)
Modification: OER use allowed for significant redesign of tasks or functions associated with teaching/learningDynamic: Online courses/blended learning; learning management system(s)
Redefinition: Using OER allowed for new ways of conceiving teaching and/or learningTransformative: platform with interactive learning environment(s) aligned to marketplace needs
Table 4

ENCORE+ UPIG stakeholder model and innovation vectors.

RELATIVE ADVANTAGE(PERCEIVED AS BETTER THAN COMPETITION)COMPATIBILITY(UNDERSTOOD IN RELATION TO EXISTING PRACTICE)SIMPLICITY(EASY TO PICK UP THE NEW SERVICE OR PRODUCT)TRIALABILITY(EASE WITH WHICH TARGET MARKETS CAN TRY SERVICE OR PRODUCT)OBSERVABILITY(RESULTS ARE VISIBLE OR NOTICEABLE)
Users (learners/educators or customers)
Governance (management, steering groups, regulators, etc.)
Influencers (policymakers, investors, media, trade unions, etc.)
Providers (educators, trainers, suppliers, vendors, etc.)
Table 5

ENCORE+ OER Business Model Typology (Farrow, 2023).

CATEGORYBUSINESS MODELREVENUE DESCRIPTION
Externally fundedDonations ModelFunding from donations or grants, e.g., foundations, society, industry, non-governmental agencies
Governmental ModelNational and international governmental agencies providing funding for OER
Sponsorship/Advertising ModelGenerating revenue by exposing learners to commercial messages
Internally fundedInstitutional ModelHigher education providers setting aside some part of their budget for OER programmes
Substitutions ModelCost savings from redundant services (e.g. obsolete systems) are redirected towards OER programmes
Author pays ModelPublishers generate revenue by charging content creators
Community fundedCommunity basedMembers of a community or network collaboratively create and use OER, generating revenue through services and/or infrastructure
Membership ModelThe Membership model relies on organizations contributing to the OER provider with money, services and/or goods
PlatformizationOrganises (paying) stakeholders around a digital
ecosystem, facilitating interaction and generating insights
Higher Education Service ModelsData Exploitation ModelGenerates revenue by selling analytic data about the activities of those using a learning environment
Dual-Mode UniversityUse of OER in an online course (e.g. Massive Open Online Course) to develop a distance learning or virtual university operation
FreemiumEducational materials are offered for free and sustainability is derived from subsequent income streams offered alongside this (e.g. assessment or access to a larger curriculum)
Online ProgrammeExtending presence-based education to online or blended courses and related services
Segmentation ModelCommercializing a service relating to OER (such as printing open textbooks; providing assessment or certification of learning)
Figure 1

Geographical spread of the cases.

Table 6

Interpretation of effect size (Cramer’s V).

EFFECT SIZEINTERPRETATION
ES ≤ 0.2The result is weak. Although the result is statistically significant, the fields are only weakly associated.
0.2 < ES ≤ 0.6The result is moderate. The fields are moderately associated.
ES > 0.6The result is strong. The fields are strongly associated.
Table 7

Cross-referencing size and type of case.

PROJECT (N = 19)INITIATIVE (N = 12)INSTITUTION (N = 7)BUSINESS (N = 1)OTHER (N = 5)
International (54.8%)105314
Macro (16.7%)(national)43000
Meso(regional) (7.1%)11201
Micro (institutional) (21.4%)43200
Table 8

Cross-referencing size and duration of the cases.

+5 YEARS3–5 YEARS1–2 YEARS6–12 MONTHS0–3 MONTHS
International134222
Macro31111
Meso20300
Micro43200
Table 9

Most frequently cited challenges for OER innovation at different size levels.

INTERNATIONAL (N = 23)MACRO (N = 6)MESO (N = 5)MICRO (N = 8)
1st challengeBudget & financeBuilding awarenessBudget & financeBuilding awareness
2nd challengeBuilding awarenessTime pressureChanging culture/practicesChanging culture/practices
3rd challengeChanging culture/practicesChanging culture/practicesBuilding awarenessBudget & finance
Figure 2

Strategic Approach: Prospectors and Defenders (N = 44).

Figure 3

Business model typologies in the cases (n = 42).

Figure 4

Revenue models correlated with primary SAMR OER implementation (n = 43).

Table 10

Cross-referencing between stakeholders addressed and size of the cases.

Nº STAKEHOLDER CATEGORIES ADDRESSED (UPIG)INTERNATIONAL (N = 23) (%)MACRO-LEVEL (N = 7) (%)MESO-LEVEL (N = 5) (%)MICRO-LEVEL (N = 9) (%)
452.204055.6
321.742.94011.1
221.714.32022.2
1028.6011.1
04.314.300
Table 11

Cross-referencing stakeholders addressed and OER implementation.

Nº STAKEHOLDERS ADDRESSED (UPIG)SUBSTITUTION (N = 4) (%)AUGMENTATION (N = 8) (%)REDEFINITION (N = 14) (%)MODIFICATION (N = 18) (%)
425255055.6
3255014.316.7
2502521.411.1
1007.111.1
000011.1
Figure 5

Barriers (%) for OER Innovation.

Figure 6

Enablers (%) for OER innovation.

Table 12

Organisational culture and innovation processes (ranked by mean).

INDICATOR54321MEAN
Innovation is clearly aligned to our organisational strategies41%35.9%20.5%2.6%4.15
Our staff are empowered to develop their capacity for innovation39.5%28.9%26.3%5.3%4.03
My organisation is open to new and innovative approaches41%28.2%20.5%10.3%4.00
Innovation activity is a part of daily activity tasks in this organisation34.2%28.9%26.3%10.5%3.87
Our leaders recognise the innovation achievements of our staff31.6%36.8%21.1%7.9%2.6%3.87
Our organisation is committed to a continuing and meaningful evaluation of best practices25.6%41%23.1%7.7%2.6%3.79
Leadership provide clear guidance on innovation strategy30.8%28.2%23.1%15.4%2.603.69
Our organisation captures, documents and shares ideas from diverse roles20.5%43.6%17.9%17.9%3.67
Management provide the time and space needed to develop and implement ideas25.6%30.8%23.1%20.5%3.62
We apply best practices to the flow of information within our organisation15.4%43.6%28.2%7.7%5.1%3.56
We apply agile approaches to meet challenges20.5%23.1%38.5%15.4%2.6%3.44
Our organisation has clearly identified innovation champions12.5%32.5%37.5%12.5%5%3.35
Our decision making is middle-out5.4%37.8%37.8%16.2%2.7%3.27
Our organisation responds quickly to adopt/adapt new ideas and approaches23.1%15.4%25.6%30.8%5.1%3.21
Our decision making is top-down17.9%23.1%23.1%28.2%7.7%3.15
Our decision making is bottom-up10.8%21.6%35.1%24.3%8.1%3.03
We have systems in place to recognise and reward innovation behaviours5.1%33.3%28.2%23.1%10.3%3.00
We have a management system for tracking innovation5.1%7.7%43.6%38.5%5.1%2.69
Key performance indicators (KPIs) are used to track and analyse innovation behaviours7.9%13.2%31.6%31.6%15.8%2.66
Table 13

Dependency between business models and strategic foci (barriers).

BUSINESS MODELBARRIER
Community-based–Responding to authentic learners’ needs
–Social context
Platformisation–Responding to authentic learners’ needs
–Social context
–Research & practice links
Governmental–Stakeholders’ relationships
–Research & practice links
Table 14

Variables affected by attributes of stakeholder value propositions.

STAKEHOLDERATTRIBUTE OF INNOVATION (YES/NO)VARIABLECATEGORYES
UsersObservability (YES)EnablerRegulatory environment0.654
GovernanceRelative advantage (NO)BarrierPolicy change (external)0.654
ProvidersObservability (YES)BarrierRelevance & replicability0.516
GovernanceTrialability (NO)EnablerQuality of evidence0.516
UsersCompatibility (YES)SizeMicro-level0.494
ProvidersObservability (YES)StrategyProducts & services (prospectors)0.494
UsersObservability (NO)OER ImplementationRedefinition0.474
GovernanceObservability (YES)EnablerPolicy change (internal)0.467
UsersCompatibility (NO)Type of caseInitiative0.465
UsersObservability (YES)OER ImplementationModification0.46
UsersCompatibility (YES)StrategyProducts & services (prospectors)0.454
ProvidersTrialability (YES)BarrierOpen Educational Practices0.417
UsersObservability (YES)EnablerStakeholders’ relationships0.412
ProvidersCompatibility (YES)BarrierOur skills0.408
Table 15

Dependency of enablers with SAMR, strategy and diffusion of innovations.

ENABLERSTYPE OF OER IMPLEMENTATIONINNOVATION STRATEGYDIFFUSION OF INNOVATIONS
Attitudes in the organisationModification
Awareness of issuesRelative Advantage (YES)
Decision processesTarget group (defender)
Personal characteristicsTarget group (defender)Observability (NO)
Our skillsTrialability (NO)
Organisational cultureTarget group (defender)
Products and services (defender)
Language: English
Page range: 526 - 546
Submitted on: May 13, 2024
Accepted on: Jul 3, 2024
Published on: Nov 29, 2024
Published by: International Council for Open and Distance Education (ICDE)
In partnership with: Paradigm Publishing Services

© 2024 Robert Farrow, Paz Díez-Arcón, published by International Council for Open and Distance Education (ICDE)
This work is licensed under the Creative Commons Attribution 4.0 License.