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The Language on GenAI: A Critical Exploration of Personification Metaphors in UNESCO’s Guidance for Generative AI in Education and Research Cover

The Language on GenAI: A Critical Exploration of Personification Metaphors in UNESCO’s Guidance for Generative AI in Education and Research

Open Access
|Aug 2025

Figures & Tables

Table 1

Categories of Personification Metaphors Used to Describe GenAI.

METAPHOR CATEGORYMETAPHORS/EXPRESSIONSDESCRIPTION
Biology“Ingests data,” “hallucinates,” “family of models”These metaphors attribute to GenAI physiological or organic traits, framing it as a living or sentient entity capable of perception or kinship.
Reasoning“Thinks,” “reasons,” “makes reasoning errors”These metaphors suggest GenAI engages in mental processes, positioning it as capable of human-like thought, logic, and judgment.
Leadership“Coach,” “advisor,” “Socratic opponent,” “partner in learning”These metaphors assign GenAI relational authority or pedagogical roles, portraying it as a guide, mentor, or intellectual peer in educational contexts.
DOI: https://doi.org/10.5334/jime.983 | Journal eISSN: 1365-893X
Language: English
Submitted on: Jan 4, 2025
Accepted on: Apr 27, 2025
Published on: Aug 26, 2025
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Bruna Damiana Heinsfeld, George Veletsianos, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.