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Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Young Business Executives’ Attitudes Towards Green Products in Developing Country Context Cover

Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Young Business Executives’ Attitudes Towards Green Products in Developing Country Context

Sri Lanka Journal of Marketing
Volume 9 (2023): Issue 3
By: ,   and    
Open Access
|Feb 2024
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DOI: https://doi.org/10.4038/sljmuok.v9i3.159
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Language: English
Page range: 261 - 284
Published on: Feb 14, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Environmental knowledge,
Subjective and objective environmental knowledge,
Attitude towards green products,
Green purchase intention

© 2024 W. H. H. Cooray, S. S. J. Patabendige, U. J. Mirando, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 9 (2023): Issue 3
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