Impact of Economic Recession on Brand Centricity with Special Reference to the Fast-Food Industry
Authors
Language: English
Page range: 238 - 260
Published on: Feb 14, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2024 Erandika Hennedige, Mohanlal W. Dissanayaka, Dilkushi Wickremasinghe, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.