Influence of Social Media Marketing on Perceived Brand Equity of Fashion Brands in Sri Lanka
Authors
Language: English
Page range: 119 - 154
Published on: Feb 14, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 M. A. S. S. Fonseka, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.