Employee-Driven Brand Value Co-Creation: A Systematic Review and Prospective Research Framework
Authors
Language: English
Page range: 47 - 85
Published on: Feb 14, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2024 Asanka Ekanayake, Sudath Weerasiri, Wasanthi Madurapperuma, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.