The Impact of Viral Marketing on Purchasing Intention of the Millennials in Sri Lanka; Mediating Role of Brand Equity
Language: English
Page range: 181 - 240
Published on: Oct 4, 2023
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2023 N. G. T. S. Lakruwan, L. M. I. M. Lewliyadda, K. M. M. C. B. Kulathunga, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.