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Impact of Digital Transformation on Small and Medium Enterprises Performance in The Sri Lankan Apparel Sector Cover

Impact of Digital Transformation on Small and Medium Enterprises Performance in The Sri Lankan Apparel Sector

Sri Lanka Journal of Marketing

Volume 9 (2023): Issue 2

By: E. D. M. A. A. Goonawardena, H. A. K. N. S. Surangi and Randini Ranwala

Open Access

|Oct 2023

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DOI: https://doi.org/10.4038/sljmuok.v9i2.123

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Language: English

Page range: 161 - 180

Published on: Oct 4, 2023

Published by: Department of Marketing Management, University of Kelaniya

In partnership with: Paradigm Publishing Services

Keywords:

Apparel sector,

Cost-effectiveness,

Digital transformation,

SME performance,

© 2023 E. D. M. A. A. Goonawardena, H. A. K. N. S. Surangi, Randini Ranwala, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 9 (2023): Issue 2

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