Influence of Celebrity Credibility on Perceived Brand Trust Study on Multinational Mobile Service Brand in Bangladesh
By: Amran Hossain
Language: English
Page range: 184 - 236
Published on: Jul 12, 2023
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2023 Amran Hossain, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.