A Battle for Sweet Success in the Dessert Premix Category in Sri Lanka: With Special Emphasis on Brand Equity Perspective
By: A. S. Perera
Language: English
Page range: 168 - 183
Published on: Jul 12, 2023
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2023 A. S. Perera, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.