A Conceptual Review on Gamification as a Platform for Brand Engagement in the Marketing Context
By: N. T. Hewapathirana and Sujith Caldera
Authors
Language: English
Page range: 41 - 55
Published on: Jul 12, 2023
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2023 N. T. Hewapathirana, Sujith Caldera, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.