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Influence of Popular Culture on Consumer Behaviour of Youth in Sri Lanka Cover

Influence of Popular Culture on Consumer Behaviour of Youth in Sri Lanka

Open Access
|Dec 2022

Authors

Swarna Ihalagama

sljmkln@kln.ac.lk

University of Kelaniya

M. K. Ruwan Harischandra

ruwanharischandra@gmail.com

Language: English
Page range: 141 - 150
Published on: Dec 30, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2022 Swarna Ihalagama, M. K. Ruwan Harischandra, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.